Why is there a rise in demand for men seeking cosmetic treatments?
OVER THE PAST YEAR, AESTHETICS CLINICS IN THE UK HAVE SEEN A RAPIDLY INCREASING DEMAND FOR MEN SEEKING COSMETIC TREATMENTS.
It has been widely thought that women lead and dominate the cosmetic treatment industry, with a more mainstream view on acceptance of such treatments due to social media and reality TV ‘normalising’ the cosmetic treatments such as line and wrinkle reduction Botox, fillers, skin tightening and fat freezing.
There has been a massive cultural shift towards more emotional empathy in men, with media openly discussing everything from male suicide, men showing emotion, to the body positivity movement. With more public and social acceptance, men’s attitudes around their looks, self-esteem, personal hygiene and grooming have transformed.
Figures suggested by some Harley Street non-surgical aesthetic clinics are that their male client base has doubled since 2020, with treatments focussing on hair loss, anti-wrinkle, the periocular area (around the eye) or jawline.
WHY ARE MEN’S COSMETICS TREATMENTS NOT AS HEAVILY PROMOTED AS TREATMENTS TARGETED AT WOMEN?
Up until around 2020, there was a huge stigma around men and the beauty industry, feeling they can’t discuss their personal insecurities or show a lack of self esteem, however, this is all changing, men are interested in looking after themselves and want to look and feel good through the use of good skincare routines and cosmetic treatments.
Career confidence is a really real thing for men who feel they are losing ground to the younger, fitter, more confident generation of employees. For many men in their late forties and fifties may have more experience, but a lack of energy and self confidence can create a huge amount of fear of being phased out of the market. Cosmetic treatments in men of this age and demographic are a large proportion of the clients coming to the clinic for cosmetic treatments.
At the Springwell Clinic in Marlow, we have seen the percentage of men interested in and opting for non-surgical cosmetic procedures almost doubling since Covid restrictions were lifted. Treatments that reduce the signs of ageing, quality of the skin and skincare routines in general that help maintain a youthful appearance are the most popular.
WHAT ARE THE MOST POPULAR COSMETIC TREATMENTS CHOSEN BY MEN?
BODY CONTOURING AND FAT FREEZING FOR MEN
Men want to appear defined, mainly storing fat around the hips, waist, stomach and chin, the non-invasive fat freezing procedures work wonders on men, contouring and defining areas and giving a more masculine appearance. Read more on Body Contouring and Fat Freezing for men here.
DERMAL FILLERS FOR MEN
The rise in dermal fillers for men has seen more men interested in ‘Tweakments’ such as defining their jawline, a common issue in men being a loss of definition and sagging around the bottom half of the face. At our clinic in Marlow, we offer a fantastic range of dermal fillers to suit men of all shapes and sizes, adding facial contouring and volume, reshaping the surface of the face. Read more on Dermal Fillers for men here.
ANTI-WRINKLE INJECTIONS (OR BOTOX) FOR MEN
A very popular choice at the clinic are the anti-wrinkle injections for smoothing out fine lines and wrinkles mainly around the frown and forehead. This treatment in men, helps to maintain a younger looking appearance. Read more on Botox for men here.
PROFHILO® FOR MEN
Profhilo® is a revolutionary ‘beneath the skin’ moisturizing treatment we recommend for both men and women to give an incredible boost to the skin promoting firmness, tone and elasticity. It is an anti-ageing skin treatment that rejuvenates the top layers of the skin of your face and neck, a common concern for men as they enter their fifties and sixties. Read more on Profhilo® for men here.
CHEMICAL SKIN PEELS FOR MEN
Around springtime, we all start to look a little deeper into the quality and appearance of our skin. Chemical peels are a great way to rejuvenate and exfoliate the skin, removing dead skin cells and promoting new skin cells to grow. At our clinic in Marlow, we will discuss the strength of chemical peel depending on their desires, most men opting for a light chemical peel to reduce the appearance of fine lines and wrinkles, and leave the skin smooth and fresh. Read more on Skin Peels for Men here.
HYDRAFACIAL FOR MEN
Men are increasingly concerned about the quality and health of their skin. We offer a range of cosmetic and prescription skin care products, whether to help treat acne breakouts, or healthier, less shiny skin. HydraFacial is a non-invasive treatment that can treat acne and skin blemishes on the face and back, with the new Hydrafacial ‘Acne’ Booster. For more information, read our blog on HydraFacial for Acne & Bacne.
MICRONEEDLING (DERMAROLLER) FOR MEN
Microneedling is used to promote induction of collagen through injecting your face with a number of very small, fine needles, helping to repair sun damage and acne scarring in men, a great skin rejuvenation. Read more on Dermaroller for men here.
While diet and exercise can help put that bounce back in a man’s step, you can also help level the playing field with skin treatments — nonsurgical medical procedures designed to give your appearance that rested, relaxed look.
We are extremely pleased to see the stigma around men’s personal appearance has lifted and seeing a significant rise in men coming to our Marlow clinic for face, skin and body treatments. There is absolutely no stigma at our clinic, all men are welcome to come and see us for a consultation to discuss their concerns and requests with an award winning, friendly and professional service. Contact us today on 01628 308060 or email hello@springwellclinic.co.uk.