The rise of ‘Brotox'

A RECENT ANALYSIS OF OUR CLIENT BASE HAS SHOWN AN EVER INCREASING NUMBER OF MEN ARE REQUESTING AESTHETIC TREATMENTS AT OUR MARLOW CLINIC.

Men are not usually fascinated of medical aesthetic changes to the face, are they? Well, that’s not strictly true as ‘Brotox’ for men on the rise again. Increasing numbers of men can be vain too!

Reports are surfacing that more and more men are heading to aesthetic clinic’s to get themselves a Botox treatment. Botox or wrinkle reduction treatments are a non-invasive procedure wherein an age-defying injection is given. Looks like “Brotox for men” is growing in popularity, and becoming more and more the norm in male circles thanks to social media and reality TV.

Celebrities such as Simon Cowell and reality star Peter Andre have admitted to using Botox. Cowell revealed to the U.K.’s Glamour Magazine that he is getting regular Botox injections. Simon said, “To me, Botox is no more unusual than toothpaste. It works, you do it once a year – who cares?”

In 2021, UK Plastic Surgeons recorded an increase or 70% in men seeking medical aesthetic consultations including Botox.  The American Society of Plastic Surgeons have recently reported that an estimated of 500,000 men received Botox injections in 2019.

Dr. Timothy Neavin, a Beverly Hills plastic surgeon told is quoted as saying, “In the last few years, there has been a surge of men seeking minimally invasive facial rejuvenation.” He added, “More than ever, men are seeking beauty maintenance in the form of fillers and Botox because when they are properly administered, they work so well to create natural looking results with zero ‘evidence’ or downtime.”

According to Neavin, most of his clients who are getting Botox are at the age of 50 while those in their 20s and 30s just get fillers. Neavin also explained the reason why a lot of men are getting these non-invasive procedures.

He said, “The goal for many men isn’t to look younger. They aim to look better, more attractive, more rested, and more fit.”

Meanwhile, Dr. Saul Lahijani the CEO Beverly Hills Institute of Plastic Surgery shared that even though there is an increase of men getting Botox, the stigma attached to it still remains. He maintains, “The stigma still exists, but it is definitely becoming more accepted.” He added, “I think we are generally becoming more accepting of men caring to maintain their appearance.”

At the Springwell Clinic, we offer free consultations at our clinic in Marlow, Buckinghamshire.  We welcome everyone to come along and talk about their desired outcomes and suitability for treatment, so do get in touch either by phone on 01628 308060 or email hello@springwellclinic.co.uk.

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